The Web Traffic Report helps facilities understand how visitors are finding and interacting with their venue’s website. This report uses UTM parameters to track the source of traffic, making it a valuable tool for marketing analysis and campaign tracking.

How to Use the Web Traffic Report

1. Access the Report
   • Go to your Admin Panel.
   • Click the Bar Chart icon to open the reporting options.
   • Select Web Traffic Report.
2. Configure the Report
   • Just like other reports, you can:
     • Select a Date Range using quick-select buttons or a custom range.
     • Apply Filters to narrow down traffic data by specific time periods or campaign sources.
3. Analyze the Data
   • Review how users are reaching your venue’s website.
   • Identify which marketing channels (e.g., email, social media, ads) are driving the most traffic.