For information about the difference between a gift card and a top-up is, please read below:
What Is a Gift Card?
A gift card is a prepaid electronic card that holds a set amount of money. Customers can use it to make purchases or access specific services, depending on how the card is set up.
Key Features:
- Prepaid value: The amount is loaded onto the card in advance.
- Customer-facing: Typically purchased or received as a gift.
- Use: Can be redeemed at checkout for eligible goods or services.
- Tracking: Value decreases as purchases are made until the balance reaches zero.
What Is a Top-Up?
A top-up refers to the process of adding credit directly to a customer’s account balance. Unlike gift cards, top-ups are not purchased or issued as standalone products — they are usually managed by administrators or staff. Admins can use top-ups to manually adjust a customer’s balance, for example, to provide compensation, rewards, or courtesy credits.
Key Features:
- Admin-controlled: Only staff or system admins can apply top-ups.
- Not customer-purchased: It’s an internal balance adjustment.
- Use: Adds funds directly to a customer’s account for immediate use.
- Purpose: Often used for refunds, promotions, or customer service reasons.